How Tesla designed the Model S from the ground up [VIDEO]

Katie Fehrenbacher recently interviewed Tesla’s Chief Designer Franz von Holzhausen to discuss the process of how Tesla started with a clean sheet to design the Model S from the ground up as a dedicated electric car.

For established carmakers, car design is a very iterative process with decades of work to build from. Tesla Motors had no such history to work with, but that wasn't necessarily a bad thing according to Holzhausen.


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