Small And Midsize Luxury SUV Sales In Canada - March 2014 YTD

2015 Land Rover Discovery Vision Concept
Counter to conventional thought, Canadian sales of small luxury crossovers are decreasing in 2014. March volume slid 4% after February sales fell 3%. First quarter sales were down 2%. 


Click Chart To Expand
If we subtract the BMW X3 from the equation, sales are actually up 10%. (The X3 was the class leader at this time last year.) But more than four in ten BMW SAV buyers are opting for the bigger, more costly X5 this year. 

Meanwhile, sales of the Land Rover LR2 and Range Rover Evoque are down as Land Rover sells more LR4s and Range Rover Sports. The Mercedes-Benz GLK is down 13%; Mercedes-Benz's bigger M-Class is up 26%. Sales of the Volvo XC60 are down slightly, as are sales of the XC70, but combined sales of the XC60, XC70, and new-to-Canada V60 are up 28%. 

Plenty of premium SUVs and crossovers are being sold, of course. The Audi Q5 is tied for the lead with the BMW 3-Series as Canada's top-selling premium brand vehicle. Land Rover's March volume was up 25% year-over-year, up 59% from March 2012, 149% compared with March 2011, and 195% from March 2010. (Their Discovery Vision Concept that was introduced in New York this week, pictured above, is a preview of the LR4's replacement.)

From the Acura MDX to the Porsche Cayenne, sales of luxury utility vehicles in the second table are up by more than 2000 units in 2014. 

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC's Sales Stats page. These tables are now sortable, so you can rank luxury SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • April 2014 • February 2014March 2013
Small
Luxury SUV
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
634
42349.9%1305117511.1%
742
6878.0%166415815.2%
440
27361.2%1055507108%
403
829-51.4%9411652-43.0%
210
18811.7%4774613.5%
70
78-10.3%161169-4.7%
194
218-11.0%426428-0.5%
617
779-20.8%12431430-13.1%
160
1469.6%332341-2.6%
---
---
--------- --- ---
Total
3470
3621-4.2%7604 7744 -1.8%

Midsize Luxury SUV
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
568
783-27.5%122912052.0%
4
7-42.9%515-66.7%
192
15523.9%42837314.7%
654
273140%1597 628154%
48
76-36.8%134173-22.5%
371
22962.0%843 55851.1%
50
84-40.5%114192-40.6%
360
3502.9%94978620.7%
41
45-8.9%12610421.2%
321
18474.5%753 43274.3%
47
2680.8%14873103%
727
61318.6%1613 14769.3%
29
41-29.3%79 111-28.8%
260
326-20.2%621738-15.9%
587
43036.5%1307 103825.9%
166
1641.2%453 36823.1%
168
188-10.6%429443-3.2%
57
58-1.7%134148-9.5%
31
41-24.4%8092-13.0%
---
---
---------------
Total
4681
407314.9%11,042895323.3%
Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
GCBC isn't here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains you'll see the XC70 listed with luxury cars as well as with SUVs and crossovers and the Touareg with luxury SUVs and mainstream SUVs... because readers have wanted it both ways. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small & Midsize Luxury SUV Sales In Canada - April 2014 YTD
Small & Midsize Luxury SUV Sales In Canada - February 2014 YTD
Small & Midsize Luxury SUV Sales In Canada - March 2013 YTD
Top 20 Best-Selling SUVs In Canada - March 2014
Canada Auto Sales Brand Rankings - March 2014 YTD
Large Luxury SUV Sales In Canada - March 2014 YTD

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