Minivan Sales In Canada - May 2014 YTD

Again, we repeat: this strategy isn't working. Fiat Chrysler Automobiles must change this strategy. Because it isn't working. This strategy can't possibly work, surely has never worked, and can't ever work in the future.

Why do you need a pair of minivan twins when rival automakers - the ones which controlled just 36% of the overall minivan market - go it alone with individuals?

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• All 249 Autos Ranked By May 2014 & YTD Canadian Sales

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Click Chart To Expand

In all seriousness, conventional wisdom says Chrysler and Dodge don't need to be selling identical minivans in the same showrooms. But the strategy is working. It works really, really well. 64% of the minivans sold in Canada in May 2014 were either Dodge Grand Caravans or Chrysler Town & Countrys, up from 62.6% in May 2013. 

In the full-size minivan sub-category (excluding Orlando, Rondo, 5) Chrysler's Canadian dealers generated 73.7% market share last month, up from 70% in May 2013. Grand Caravan sales are up 12.2% in a segment that's up 11.3% in 2014. 

Chevrolet Orlando sales surged 117% in May 2014 and Mazda 5 volume shot up 128%. And then we remember that the Orlando only looks as though it's on the upswing because the downswing was so sharp last year, as Orlando volume slid 78% from 563 units in May 2012 to 125 in May 2013. 

Sales of mini-minivans jumped 36% to 1452 in May 2014; 39% to 5752 year-to-date. The full-size minivan group was up 7.2% to 9605 in May 2014; up 7.8% to 35,378 year-to-date.

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• Minivan Sales In Canada - June 2014 YTD
• Minivan Sales In Canada - April 2014 YTD
• Minivan Sales In Canada - May 2013 YTD
• Canada Auto Sales Brand Rankings - May 2014 YTD
• Top 20 Best-Selling SUVs In Canada - May 2014
• Commercial Van Sales In Canada - May 2014 YTD

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You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC's Sales Stats page. This table is now sortable, so you can rank minivans any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • June 2014 • April 2014 • May 2013

Minivan	May 2014	May 2013	% Change	2014 YTD	2013 YTD	% Change
Chevrolet Orlando	273	126	117%	836	1406	-40.5%
Chrysler Town & Country	1092	1112	-1.8%	4318	4083	5.8%
Dodge Grand Caravan	5987	5168	15.8%	21,841	19,473	12.2%
Honda Odyssey	1351	1318	2.5%	4603	4028	14.3%
Kia Rondo	642	702	-8.5%	3142	1266	148%
Kia Sedona	47	24	95.8%	216	339	-36.3%
Mazda 5	537	236	128%	1774	1465	21.1%
Nissan Quest	3	81	-96.3%	58	207	-72.0%
Toyota Sienna	1125	1255	-10.4%	4342	4589	-5.4%
Volkswagen Routan	---	5	-100%	---	100	-100%
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Total	11,057	10,027	10.3%	41,130	36,956	11.3%

Source: Automakers & ANDC