Small SUV Sales In Canada - March 2014 YTD

2013 Hyundai Santa Fe Sport bike rack
A massive 50% year-over-year increase from Hyundai Canada's Santa Fe Sport pushed the Ford Escape in March 2014, but the Escape was up to the challenge. It's been a year since anything other than the Ford Escape led the small SUV/crossover category in Canada, and thus the overall lead among SUVs and crossovers, as well. 

Like its Kia partner, the Sorento, the Santa Fe Sport is tweener-sized, bigger than the Escape but smaller than the Explorer. And with pricing that spans a broad range, the Santa Fe Sport is most certainly a competitor for smaller utilities like the Escape, surging Nissan Rogue, and fast-improving Subaru Forester.


With improved sales also being reported by the leading Escape and numerous other high-volume crossovers - Equinox, CR-V, Tucson, Outlander, Rogue, Forester, Tiguan - the category as a whole was up 12% in March 2014 compared with March 2013. 

There were exceptions. Jeep has added 4084 Cherokee sales this year while losing 1619 Compass and Patriot sales. Although the loss was slight, Mazda Canada reported its first year-over-year decline in CX-5 sales. The RAV4 couldn't match the pace it set when the latest iteration debuted late in 2013's first quarter. 

Canada small SUV sales chart March 2014
Click Chart To Expand
The aging Dodge Journey was down 22%. And GMC Terrain volume is down sharply as sales of its fraternal Chevrolet twin increase rapidly. (GM Canada has also sold 1262 more Encores and Traxes this year than last.)

You can click any model name in the tables below to find historical monthly and yearly Canadian auto sales data. You can also select a make and model at GCBC's Sales Stats page. These tables are now sortable, so you can rank small SUVs and crossovers any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • April 2014 • February 2014March 2013
Small SUVs 
& Crossovers
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
2310
139665.5%4692345136.0%
2060
2646-22.1%55126548-15.8%
3790
325516.4%913784118.6%
764
973-21.5%1974 2520-21.7%
3114
277712.1%6764578516.9%
3369
225349.5%619457118.5%
1032
88017.3%2650 220920.0%
1416
------4084------
502
766-34.5%1235 2237-44.8%
---
2-100%---9-100%
436
452-3.5%11341751-35.2%
1043
1212-13.9%2683 2889-7.1%
484
515-6.0%1292 1331-2.9%
1669
1771-5.8%3812 344210.7%
492
4597.2%1334 111220.0%
2483
158456.8%6092342977.7%
1136
100313.3%2731169161.5%
---
102-100%---294-100%
2561
3635-29.5%668766780.1%
741
56132.1%2136113787.9%
---
---
--------- --- ---
Total
29,402
26,24212.0%70,143 60,635 15.7%

Smallest SUVs/Crossovers
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
% Change
390
195100%1264219477%
729
64313.4%1448123117.6%
145
11526.1%412 3612.6%
434
732-40.7%12241889-35.2%
382
3606.1%8117853.3%
611
47329.2%134912478.2%
---
---
--------- --- ---
Total
2691
25186.9%6508 5407 20.4%

Offroaders
March
2014
March
2013
%
Change
2014
YTD
2013
YTD
%
Change
1911
171911.2%4037 3913 3.2%
162
10948.6%318234 35.9%
95
5379.2%203145 40.0%
---
---
--------- --- ---
Total
2168
188115.3%4558 4292 6.2%
Source: Automakers & ANDC
* indicates a vehicle which is also shown in another GCBC segment breakdown
^ not including 423 Santa Fe XL sales (1025 YTD) which are shown exclusively with midsize SUVs and crossovers.
GCBC isn't here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. The more ways sales data can be displayed, the better, right? This explains why you'll see the Santa Fe and Sorento listed with midsize SUVs - they're stuck in between in terms of size - as well as vehicles like the Wrangler and Xterra listed both here and there. The Buick Encore and Subaru XV Crosstrek and their gang are also listed with mainstream cars, because they're sitting on a fence between SUVs and traditional passenger cars. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts.

RECOMMENDED READING
Small SUV Sales In Canada - April 2014 YTD
Small SUV Sales In Canada - February 2014 YTD
Small SUV Sales In Canada - March 2013 YTD
Top 20 Best-Selling SUVs In Canada - March 2014 YTD
Canada Auto Sales Brand Rankings - March 2014 YTD
Midsize SUV Sales In Canada - March 2014 YTD

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