Large Luxury Car Sales In Canada - May 2014 YTD

In May 2014, Mercedes-Benz Canada's S-Class led its category for the seventh consecutive month. In rising 56%, the S-Class outsold the BMW 7-Series and Audi A8 combined. Year-to-date, the S-Class has outsold the 7-Series, A8, Porsche Panamera, and Lexus LS combined.

Despite the S-Class's big increases, the 7-Series' massive jump, and the Jaguar XJ's ten-unit improvement, segment-wide sales slid 3% in May because of the A8's big losses, the Lexus LS's lack of appeal in Canada, and the Panamera's 21% drop. 

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• All 249 Autos Ranked By May 2014 & YTD Canadian Sales
• All 142 Cars Ranked By May 2014 YTD Canadian Sales

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Throw in the Cadillac XTS, Hyundai Equus, and Kia K900, however, and sales rose by a single unit to 349, rising 16% year-to-date. GCBC showcases that trio of large luxury cars with midsize luxury cars, not because of their size but because of their lower price points. 

Cadillac sold 81 copies of the XTS in May, Hyundai sold 7 Equus sedans, and the K900 produced its lowest sales month yet. It's been on sale since March, when 3 were sold. Another 3 were sold in April. 1 K900 was registered in May, according to Kia.

This isn't to say cars like the S-Class aren't profitable, because they're hugely profitable, particularly in bigger markets. But they're not big parts of any automaker's volume. Even at Mercedes-Benz Canada, only 3.6% of the brand's non-Sprinter volume is generated by the S-Class. Although more than one out of every five Jaguars sold in Canada is an XJ, the XJ accounts for just 4.2% of all Jaguar-Land Rover volume. 

You can click any model name in the tables below to find historical monthly and yearly U.S. auto sales data. You can also select a make and model at GCBC's Sales Stats page. These tables are now sortable, so you can rank large luxury flagships any which way you like. Suggestions on how GCBC should break down segments can be passed on through the Contact page.

Click Column Headers To Sort • June 2014 • April 2014 • May 2013

Large Luxury Car	May 2014	May 2013	% Change	2014 YTD	2013 YTD	%  Change
Audi A8	22	60	-63.3%	103	130	-20.8%
BMW 6-Series	40	45	-11.1%	201	173	16.2%
BMW 7-Series	43	13	231%	132	82	61.0%
Jaguar XJ	35	25	40.0%	137	155	-11.6%
Lexus LS	16	38	-57.9%	77	104	-26.0%
Mercedes-Benz  S-Class & CL-Class	70	45	55.6%	480	208	131%
Porsche Panamera	34	43	-20.9%	149	133	12.0%
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Total	260	269	-3.3%	1279	985	29.8%

Source: Automakers & ANDC 
^ Mercedes-Benz Canada sales figures join the S-Class with its CL-Class coupe sibling.
GCBC isn't here to break down segments, an impossible task for any group, but to display sales data for the sake of comparison. You can always find the sales results for EVERY vehicle and form your own competitive sets by using the All Vehicle Rankings posts. Sales data for brands such as Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce etc. are unfortunately not made available in Canada. Tesla doesn't release a monthly Model S sales report, either. ANDC estimates for Ferrari, Lamborghini, Rolls-Royce and Tesla were 17, 5, 6, and 50, respectively, in May. Total Maserati and Bentley volume is reported, but not by specific models. GCBC shows the Cadillac XTS, Hyundai Equus, and Kia K900 with midsize luxury cars not because of their size, but because the price points are much more directly comparable.

RECOMMENDED READING
Large Luxury Car Sales In Canada - June 2014 YTD
Large Luxury Car Sales In Canada - April 2014 YTD
Large Luxury Car Sales In Canada - May 2013 YTD
Top 20 Best-Selling Cars In Canada - May 2014
Canada Auto Sales Brand Rankings - May 2014 YTD
Small & Midsize Luxury Car Sales In Canada - May 2014 YTD