Though closely challenged by the Lexus RX, the BMW 3-Series (and its 4-Series offshoot, formerly known as the 3-Series), ended August 2014 as America's best-selling premium brand vehicle.
• U.S. Vehicle Sales Rankings By Model - August 2014 YTD
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There were two Cadillacs in the top 13 (when Escalades are viewed as one nameplate), both of which were not cars.
Cadillac passenger car volume slid 21% to 8570 units in August, 51.5% of the brand's total volume. You won't see a single Lincoln mentioned in the tables below. The brand's top-selling MKZ fell 22% to 2841 units. Lincoln car sales slid 28%; Lincoln SUV/crossover volume jumped 39% because of an additional 1760 MKC sales.
BMW, on the other hand, reported a 15% increase in passenger car volume, equal to 2542 extra sales. Included in BMW's 19,747 car sales (BMW also sold 7467 X-branded crossovers) were 1025 i3 hatchbacks and the company's first nine i8 sales.
Historical monthly and yearly sales figures for any of these top-selling luxury vehicles can always be accessed through the dropdown menu at GCBC's Sales Stats page, and for those not viewing the mobile version of this site, near the top right of this page, as well.
September 2014 • July 2014 • August 2013
Rank | Premium Brand Vehicle | August 2014 | August 2013 | % Change | 2014 YTD | 2013 YTD | % Change |
#1 | BMW 3-Series & 4-Series * | 12,477 | 10,357 | 20.5% | 81,631 | 69,409 | 17.6% |
#2 | Lexus RX | 11,841 | 11,423 | 3.7% | 68,763 | 65,678 | 4.7% |
#3 | Lexus ES | 7692 | 7628 | 0.8% | 47,188 | 47,210 | -0.1% |
#4 | Acura MDX | 6497 | 6499 | -0.1% | 43,444 | 30,264 | 43.6% |
#5 | Mercedes-Benz E-Class | 6481 | 6523 | -0.6% | 47,725 | 40,359 | 18.3% |
#6 | Lexus IS | 5312 | 4432 | 19.9% | 33,427 | 18,859 | 77.2% |
#7 | Mercedes-Benz C-Class | 5151 | 6701 | -23.1% | 43,885 | 60,207 | -27.1% |
#8 | Cadillac SRX | 4545 | 7211 | -37.0% | 38,008 | 36,144 | 5.2% |
#9 | BMW 5-Series | 4468 | 4359 | 2.5% | 37,761 | 35,107 | 7.6% |
#10 | Acura RDX | 3984 | 4381 | -9.1% | 29,865 | 30,517 | -2.1% |
#11 | Audi A4 * | 3818 | 3260 | 17.1% | 26,310 | 27,300 | -3.6% |
#12 | Audi Q5 | 3757 | 3845 | -2.3% | 26,874 | 25,331 | 6.1% |
#13 | Cadillac Escalade | 3535 | 2151 | 64.3% | 17,884 | 14,789 | 20.9% |
Cadillac Escalade ° | 2277 | 1203 | 89.3% | 11,415 | 7985 | 43.0% | |
Cadillac Escalade ESV ° | 1257 | 767 | 63.9% | 6419 | 5282 | 21.5% | |
Cadillac Escalade EXT ° | 1 | 181 | -99.4% | 50 | 1522 | -96.7% | |
#14 | BMW X5 | 3497 | 2480 | 41.0% | 28,623 | 26,613 | 7.6% |
#15 | Mercedes-Benz M-Class | 3438 | 3816 | -9.9% | 28,654 | 26,220 | 9.3% |
Rank | Vehicles With Base Prices Above $45K | August 2014 | August 2013 | % Change | 2014 YTD | 2013 YTD | % Change |
#1 | Mercedes-Benz E-Class | 6481 | 6523 | -0.6% | 47,725 | 40,359 | 18.3% |
#2 | Chevrolet Suburban | 5748 | 4003 | 43.6% | 34,487 | 31,847 | 8.3% |
#3 | GMC Yukon | 4715 | 2345 | 101% | 27,458 | 17,240 | 59.3% |
#4 | BMW 5-Series | 4468 | 4359 | 2.5% | 37,761 | 35,107 | 7.6% |
#5 | Cadillac Escalade | 3535 | 2151 | 64.3% | 17,884 | 14,789 | 20.9% |
Cadillac Escalade ° | 2277 | 1203 | 89.3% | 11,415 | 7985 | 43.0% | |
Cadillac Escalade ESV ° | 1257 | 767 | 63.9% | 6419 | 5282 | 21.5% | |
Cadillac Escalade EXT ° | 1 | 181 | -99.4% | 50 | 1522 | -96.7% | |
#6 | BMW X5 | 3497 | 2480 | 41.0% | 28,623 | 26,613 | 7.6% |
#7 | Mercedes-Benz M-Class | 3438 | 3816 | -9.9% | 28,654 | 26,220 | 9.3% |
#8 | GMC Yukon XL | 3319 | 2779 | 19.4% | 19,763 | 20,626 | -4.2% |
#9 | Chevrolet Corvette | 2679 | 655 | 309% | 23,483 | 6999 | 236% |
#10 | Lexus GS | 2537 | 2234 | 13.6% | 14,660 | 13,024 | 12.6% |
#11 | Mercedes-Benz GL-Class | 2208 | 2722 | -18.9% | 15,574 | 19,833 | -21.5% |
#12 | Lexus GX460 | 2198 | 1056 | 108% | 14,429 | 6352 | 127% |
#13 | Audi Q7 | 1859 | 1478 | 25.8% | 11,740 | 9386 | 25.1% |
#14 | Mercedes-Benz S-Class | 1855 | 450 | 312% | 15,006 | 7238 | 107% |
#15 | Porsche Cayenne | 1485 | 1435 | 3.5% | 11,744 | 12,517 | -6.2% |
$45,000 USD (before delivery) is an arbitrary borderline, but if GCBC was to follow this system of designating only expensive vehicles as luxury vehicles, adding approximately $15,000 to the average new car transaction price seemed like a fitting place to begin. Plenty of less expensive vehicles with specific models feature prices above $45,000 - M, RS, and AMG models come to mind, specifically - but in the case of the second list, we know that none of the registrations were of cars priced at $32,750, as would be the case with the new BMW 320i, which costs less than a Honda Accord V6 Touring. The biggest problem with a $45,000 minimum price of entry? Cars like the Cadillac XTS, which starts at $44,600 and SUVs like the $48,895 Chevrolet Tahoe.
^ In August, Infiniti sold 1546 copies of the Q50's predecessor, the G sedan, and 602 Q60s to go along with 2655 Q50s.
° Escalade breakdown by variant
* BMW USA, not GoodCarBadCar, has chosen to combine sales of the 3-Series and 4-Series. GCBC combines sales of the Audi A4 and Audi A4 Allroad. None-Allroad sales were up 28% to 585 in August.
Cadillac's new CTS - 2592 August sales - starts at $45,100, but the lingering CTS Coupe is a sub-$40K car, and the wagon starts at $42,195.
RECOMMENDED READING
Top 15 Best-Selling Luxury Vehicles In America - September 2014
Top 15 Best-Selling Luxury Vehicles In America - July 2014
Top 15 Best-Selling Luxury Vehicles In America - August 2013